with Gary Berthwistle. World-renowned performance psychologist Dr. Jim Loehr has written seventeen books. In his most recent, Leading with Character: 10 Minutes a Day to a Brilliant Legacy, Dr Loehr contends that the single most important factor in successful achievement, personally or in business, is the strength of one’s character. He has worked with hundreds of world-class performers from sport, business, medicine, law enforcement, as well as the FBI, and has worked one-on-one with seventeen world No. 1's, and strongly contends that character strength can be built in the same way that muscle strength is built—through energy investment.
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